Client: Criminal Justice Network // My Role: Art Direction and Design
A 360º experiment that puts you inside a crowded prison cell.
The Visceral Reality activation took place in Conjunto Nacional, one of the busiest commerce centers in Sao Paulo, Brazil.
CANNES LIONS | SHORTLIST CYBER - Spatial Tech
El Ojo de Iberoamérica | Silver - Digital Craft
Wave Festival | Bronze - Mobile
London International Awards | Bronze - VR
mma Smarties awards | Silver - VR
CCSP | Book
Click to view 360 navigable video
Folha de São Paulo, Brazil largest newspaper, headlined the story
These copies were written based on true stories of people who became victims of Brazilian justice system.
These posters were part of this exhibition about mass incarceration.
CCOs: Ricardo John e Rodrigo Grau
ECD: Humberto Fernandez
Creative Director: Gustavo Soares, Erico Braga
Copywriters: Gustavo Soares, Filipe Rosado
Art Directors: Paula Bustamante, Felipe Porto
3d Illustrator: Alexander Marks
Movie Producer: Vetor Filmes
Work done at WPP Wunderman Thompson Brazil