My Role: Visual Identity, Design System, Brand Guidelines, Illustration, Report Design // Client: United Nations (Climate Change)
I was invited to redesign the Climate Change visual identity for the United Nations. They were seeking a fresh new look that communicated energy and strength and resonated with a wide audience.
The design system needed to be clean and easy to use due to the short deadlines, as well as flexible to meet the needs of both adaptability and translation into 6 languages. So I developed a flexible design system with a modular grid, where every piece of content can be turned into a social media post, a webpage piece, a print, etc.
Together with the team, we brought a new tone of voice that was more direct and easy to understand, with short texts, infographics, and simple ways to explain complex terms. Since its launch, website visits have risen quickly (more than 1000% in 5 months) and more and more people have become interested in being part of this change. I've also made a very explanatory brandbook, with all the design details.
If you want to see the brand guidelines with all the project details, click here.
Illustration
Images representing different abstract ideas about climate change through
a combination of digital collage and vector illustration, for a playful and freshness approach.
Design system
Typography, color palette, shapes, and elements.
Reports
Editorial design with the same visual identity.
António Guterres at Columbia University
The Secretary General spoke on the "State of the Planet", and it was the launch of Climate Change's new visual identity.
Organic shares
Thank you to everyone who used their voice to speak out and spread this important message.
