Client: Nestlé // My Role: Design and Art Direction
An integrated campaign that transformed boring healthy habits in fun moments.
Associating fruits, vegetables and physical activities with a universe where the kids could understand and identify, superheroes. To make this idea come true, a beta city in Brazil was fully adapted. Schools’s cafeterias, restaurants, supermarkets, playgrounds, food trucks or anything that could help us deliver the message, should look like they are from a city where Super Heroes live.
Creative Directors: Gustavo Lacerda, Hernán Rebalderia
Head of Art: Fabio Simões
Copywriters: Pedro Araujo, Fernando Brandt
Art Directors: Paula Bustamante, Rodolfo Garcia
Design: Paula Bustamante
Illustration: Diplomatas, Estudio Rufus, Gabriel Silveira
Motion: Gabinete
CCO: Ricardo John
Work done at WPP Wunderman Thompson Brazil