My Role: Editorial Design System and Book Design // Client: Zumbi dos Palmares College
This is a project made by Zumbi dos Palmares college, the only internationally known college in Brazil targeted to black people. In a country as racist as this, we’re daring to tell the untold stories.
Pharaohs were black. Cleopatra was black. Africans had deep knowledge of astronomy, medicine, maths, and other subjects long before the western world.
To lock the project, more than ten thousand copies were printed and distributed to the students and each chapter of the book became a subject to integrate the college grade.
Cannes Lions | gold | industry craft
Cannes Lions | Shortlist | design
clio AWARDS | Shortlist | Design
CREATIVE CLUB OF BRAZIL | SILVER
CREATIVE CLUB OF BRAZIL | BRONZE
CREATIVE CLUB OF BRAZIL | YEARBOOK
Design system
Grid, typography and colour.
The map of Quilombo dos Palmares is the image that forms all images in the book through generative design.
Palmares was the name of one of the the greatest quilombos, places of refuge and resistance for black people who ran away from slavery back in the past.
Black stripes reveal important information that people didn't know, obtained after hundreds of hours of research along with historians, teachers, and journalists.
CCOs: Ricardo John EDC: Cassio Moron, Rodrigo Da Matta Creative Director: Danilo Janjacomo Head of Art: Talita Cardozo Graphic Designers: Paula Bustamante, Dandara Hahn Art Directors: José Oliveira, Letícia Tercini Editor in Chief: Ariane Polvani Movie Editor: Gabriel Maria Co-authors: Cileda dos Santos Sant'anna, Natanael Santos, Patrícia Nascimento, Rosenildo Ferreira, Telma Cezar da Silva Content Research: Thamara Pinheiro, Renan Damascena, Clecius Gonzaga, Vivian Zeni Copywriters: Marcel Ares, Julia Machado, Thamara Pinheiro, Clecius Gonzaga PR: Andrea Assef, Vivian Zeni e Livia Martins Copydesk and Proofreading: Camilla Savoia Photography: Regis Fernandez Operations Director: Thiago Segundo Head of Client Services: Felipe Giacon Account Team: Maiara Brinhole Illustrator: Simon Fernandes Head of Production: Maísa Delgado Production Team: Fernanda Fiori, Flavio Colella, Leandro Iacovone, Paulo Cesar dos Reis, Ricardo Garcia, Gabriel Maria Audio Producer: Evil Twin - Andre Faria Production: Daniel Costa, Sid Fernandez Planning: Stella Pirani, Guilherme Paduan, Renan Damascena Advertiser Supervisor: Raphael Vicente
Work done for Wunderman Thompson Brazil